With the epic election of Barack Obama as America's first African-American president, many people are cashing in by buying and selling merchandise related to the January 20, 2009 Obama inauguration. Whether it is Obama inauguration buttons, caps, t-shirts, pictures, mugs, just about anything related to his inauguration is in demand. Over 4 million people will attend inauguration making it easily the most well-attended event in American history - bigger than either the Super Bowl or the World Series.
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