Effective Business Communication For A Healthy Business

I just finished a fantastic conversation with my friend who serves an HR manager to an esteemed company. She told me that when un-experienced candidates (I purposely didnt use the word fresher, I have a strange disliking for the word) join office, they are told of the importance of business communication, right in their induction sessions. Business/ Market Communication, marcos as she sometimes says in her HR lingual, has now become a part of everyones JD. Internet has made the world smaller, and businesses large. In a situation where we have large clientele, practically, no work is possible without proper business communication. She summed it up right at the start of our discussion- that business communication means constant exchange of information- it never stops, not even after the projects completion. She then goes on to explain how a business communication becomes good business communication:- Written or oral, BC should be logically structured and targeted at the right audience. It should have a proper start and flow. A speech, email or a letter, all need to be addressed to the right person(s) in the right way(s). If the business partner needs to be addressed through a video conferencing, you cant just make it with a long distance call. Every communication mode serves a different purpose. Video conferencing is one-to-all, telephoning is just one-to-one. Similarly, if an email needs to reach the marketing head, you cannot just send it to the executive and assume him to inform his supervisor. She opines that when you start a communication, you need to see that it finishes well. She continues to say about written communication, that it is more effective and permanent and is advisable to use freely for both internal and external business processes. Emails, reports, bulletins, memo, manuals, etc., are to be circulated timely and with accurate precision. Anything in written form should be such that it leaves the other party with no unanswered queries. All-in-all, it should be an impactful and persuasive written piece. Oral communication is an integral part of the modern business communication. These skills are effectively used in meetings, presentations, tele-communication, video-communication and formal and informal conversations. Spoken communication is riskier in the terms that you need to be very specific of what you say and might even sometimes have to think on your feet. Communication is more than just talking. Its building and maintaining relationships. So build best business relationships and tell your employees to do that. -------------------------------------------------------------------------------- About the Author: Bizedia.Com is a leading B2B portal through which you can get updated information about indian manufacturers. To know more about our services, visit yellow pages india.