Let's say you work in an industry and all the time you worked in your job you always wondered why some particular problem has always been there and nobody ever filled the gap to service that need. You investigate further and identify approximately what the market would be willing to pay to solve that problem and you do some quick research to identify how big the market is and how many potential customers there are for your solution to this problem. You conservatively put an initial 5% market reach and come to a figure of $1.5 billion a year. Now that really is a nice niche!
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[Source: Business: Venture Capital Articles from EzineArticles.com - Posted by FreeAutoBlogger]